In the last five years “Lean Startup“ methodologies have enabled entrepreneurs to efficiently build a startup by searching for product/market fit rather than blindly trying to execute.
Companies pursuing innovation can Buy, Build, Partner or use Open Innovation. But trying to find a unified theory of innovation that allows established companies to innovate internally with the speed and urgency of startups has eluded our grasp. The first time a few brave corporate innovators tried to overlay the Lean tools and techniques that work in early-stage startups in an existing corporation, the result was chaos, confusion, frustration and ultimately, failure. They ended up with “Innovation Theater” – great projects, wonderful press releases about how innovative the company is – but no real substantive change in product trajectory. Το see the full article, please press here.
Source: The HuffPost https://www.huffpost.com